What do you find inside?

The Ingredients

AVOCADO OIL

Deep Strength
Penetrates the cortex, reinforcing hair's hydrophobic barrier for exceptional strength. Studies show it boosts break stress, making strands 3X more resilient.

Anti-Inflammatory
Rich in omega fatty acids, phytosterols and squalene that boost adiponectin by 53%, optimizing metabolism and reducing inflammatory markers.

Wave Definition
Strengthens hair structure while maintaining flexibility essential for natural waves. Creates perfect moisture balance that defines wave patterns without frizz.

What do you find inside?

The Ingredients

MANGO BUTTER

Vitamin-Rich Protection
Concentrated source of vitamins A, C and unique polyphenols with proven anti-inflammatory, anti-bacterial and antioxidant properties.

Environmental Shield
Natural fatty acids coat hair shaft for protection against environmental stressors while vitamins support cellular regeneration from root to tip.

Humidity Barrier
Lightweight moisturizing power prevents dryness-induced frizz without weighing down waves. Creates protective barrier against humidity for consistent definition.

What do you find inside?

The Ingredients

VITAMIN E

Antioxidant Defense
Powerful fat-soluble antioxidant that neutralizes free radicals before they damage cells. Creates a molecular shield while enhancing the effectiveness of other antioxidants in your hair care routine.

Breakage Prevention
Combats oxidative stress in follicles while sealing in moisture. Significantly reduces breakage and split ends for longer, stronger hair over time.

Cuticle Sealing
Seals hair cuticle to prevent moisture fluctuations that disrupt wave patterns. Maintains perfect hydration balance for consistently defined, frizz-free waves.

What do you find inside?

The Ingredients

SLIPPERY ELM ROOT

Natural Hold & Definition
Unique mucilaginous properties create natural hold and definition that outperforms commercial products. Forms a smooth surface along the hair shaft, reducing friction for consistently defined waves.

Probiotic Enhancer
Improves bile tolerance and acid tolerance of beneficial probiotic bacteria. Soothes mucous membranes throughout the body, supporting digestive wellness.

Scalp Microbiome Support
Supports healthy scalp microbiome and forms protective coating on hair. Traditional healing plant now backed by modern research on its conditioning benefits.

Our routine

Videos & Tutorials

Bite-size reads and quick tutorials that help you use our pudding and create the routine that fits you.

Mai Nami Consumer Survey 2025

wavy hair individuals say

As part of Mai Nami’s 2025 Consumer Survey, research on women and men aged 20–45 with wavy-curly hair revealed a preference for fewer styling products and proven results, with frizz and inconsistent wave patterns being the top challenges.

With Inconsistent Waves

Multiple Products

A Single Solution

Source: Mai Nami Consumer Survey, 2025

About Mai Nami

What makes Mai Nami a wellness-first haircare brand?

Being wellness-first means that every aspect of Mai Nami—from ingredients to design to philosophy—focuses on nourishing and protecting hair as part of a whole-body health and self-care routine, not just styling. Our formulas are free from harmful additives, prioritizing clean, safe ingredients that strengthen and restore hair health. In short, wellness-first haircare means haircare that cares for you—safe, nourishing, minimalist, and designed to simplify routines while honoring your health.

What is Hair Pudding, and how is it different from a regular styling cream or gel?

Hair Pudding is Mai Nami’s hero product—a multi-purpose cream–oil hybrid that nourishes, styles, and simplifies in one step. Unlike typical creams or gels that only coat hair, it delivers deep hydration, frizz control, and soft hold while actively improving texture and resilience over time. Think of it as skincare for your hair: a wellness-first ritual that smooths, strengthens, and enhances your natural beauty with every use.

Why the name “Hair Pudding”?

We call it ‘Hair Pudding’ because its rich, creamy texture feels as indulgent as it is nourishing. Just like a superfood for your hair, it embodies our wellness-first philosophy—feeding strands with clean, high-quality ingredients. One scoop is all it takes to replace a three-step routine, making care feel simple, luxurious, and deeply restorative.

How does Hair Pudding combine both hair care and styling?

Hair Pudding is dual-purpose by design, in a single step:

· Styling: Defines natural waves, calms frizz, and provides soft, touchable hold.

· Care: Infuses hydration, nutrients, and protection with every use, improving texture health over time.

This hybrid approach eliminates the need for multiple products while turning haircare into a simple, elegant ritual.

What hair types is Mai Nami Hair Pudding best for?

Waves, frizz, or thirsty ends — this is for you.

Mai Nami Hair Pudding is designed for wavy hair (2A–2C) and fine-to-medium textures that crave moisture, definition, and a polished, effortless finish.

But this isn’t just for waves:

·   Straight Hair: Smooths and seals dry or damaged ends for shine and protection.

·   Curly & Coily Hair: Layers beautifully to tame frizz and add lasting hydration.

·   Color-Treated or Heat-Styled Hair: Shields and repairs to prevent split ends.

One formula that adapts to every hair type, feeding your strands exactly what they need — no heaviness, no buildup, just healthy, touchable hair.

What results can I expect after using Hair Pudding consistently?

Expect instant refinement and long-term transformation:

·   Immediately: Defined waves, reduced frizz, and a touchable, glossy finish.

·   Over time: Stronger, more resilient, less reactive hair that’s easier to style.
Hair Pudding builds confidence in your natural texture while improving its health.

Is the Hair Pudding safe for daily use?

Yes. Our edible-grade, non-toxic approach avoids silicones, sulfates, parabens, and hormone disruptors — formulated to respect your scalp, hair, and overall wellbeing for everyday use.

Where is Mai Nami Hair Pudding made?

Crafted entirely in the UK

Ingredients & Clean Beauty

What does “hormone-safe” mean in Mai Nami products?

“Hormone-safe” means our formulas are free from endocrine disruptors—chemicals that may interfere with your body’s natural hormone balance. Wellness-first beauty means confidence in every ingredient.

What are the key ingredients in Hair Pudding, and what do they do for my hair?

We use edible-grade, nutrient-rich ingredients that deliver visible results:

·   Plant Oils & Butters: Deeply hydrate, soften, and protect without heaviness.

·   Natural Emollients: Seal moisture into the cuticle, giving hair a silky feel and shine.

·   Botanical Extracts: Add antioxidants to fight environmental stressors and support scalp health.

·Humectants (like glycerin): Draw water into the hair shaft for lasting hydration and definition.This blend creates a cream-oil hybrid that nourishes like a mask, styles like a cream, and protects like an oil.

Are Mai Nami products free from parabens, sulfates, silicones, or phthalates?

Yes. All Mai Nami products are 100% free from parabens, sulfates, silicones, and phthalates. We also avoid mineral oils, PEGs, and synthetic colorants.

Is Hair Pudding vegan and cruelty-free?

Absolutely. Mai Nami is vegan (we use no animal-derived ingredients). We believe that luxury should never come at the expense of animals or the planet.

How does Mai Nami ensure ingredient safety and transparency?

We take a radical transparency approach:

·   Food-Grade Standards: If it’s not safe enough to be in food, it won’t go in your hair.

·   Rigorous Testing: We collaborate with leading UK labs to ensure every batch meets toxin-free, microbiological, and performance benchmarks.

·   Full Ingredient Disclosure: No greenwashing, no marketing fluff — every ingredient is listed and its purpose known.

Usage & Results

How do I use Mai Nami Hair Pudding in my daily routine?

Hair Pudding was designed to simplify your entire routine and can be used in three luxurious ways:

1. Mask Ritual (Deep Nourishment)

o   Apply generously to dry or damp hair before washing.

o   Leave for 20–30 minutes to deeply hydrate, repair, and strengthen.

o   Rinse and style as usual — perfect for a weekly self-care moment.

2. Leave-In Ritual (Daily Styling)

o   Smooth a small amount through towel-dried hair after washing.

o   Air-dry or diffuse for soft, defined waves and frizz control.

o   Replaces your leave-in conditioner, styling cream, and oil.

3. End Sealer (Finishing Touch)

o   Apply sparingly to dry ends to seal split ends, smooth fly-aways, and add polish.

o   Use anytime to refresh your style and lock in shine.

One jar. Three rituals. Endless ways to nourish, style, and elevate your hair care.

Are Mai Nami products safe for sensitive scalps or skin?

Yes. Our formulas are food-grade and skincare-level safe: no silicones, sulfates, parabens, phthalates, or hormone disruptors. They’re designed for those with sensitive scalps, reactive skin, or health concerns in mind.

Will Hair Pudding weigh my hair down or leave buildup?

No. The cream–oil hybrid is lightweight, fast-absorbing, and residue-free, designed for fine-to-medium textures. It feeds hair “only where needed,” leaving it bouncy and soft, not coated or greasy.

What does 'training your texture over time' mean?

Like skincare, consistency matters. Hair Pudding nourishes and strengthens over time, so your hair becomes less frizz-prone, more defined, and easier to style. It’s about supporting your natural texture rather than fighting it.

Should I apply it on wet or dry hair? 

Both!

·   Wet hair: Use as a leave-in cream to define waves, hydrate, and smooth.

·   Dry hair: Apply a pea-sized amount to tame frizz, refresh definition, or seal ends.

How much product should I use per application?

Absolutely. Hair Pudding layers beautifully under or over other styling products and works with oils, sprays, or mousse. It’s also great as a base before heat styling for extra protection.

 

Can Hair Pudding help reduce frizz and flyaways?

Yes! It’s formulated to smooth the cuticle with natural emollients and plant oils, creating a soft, polished look without stiffness or crunch.

Can I use Hair Pudding on color-treated or chemically processed hair?

Definitely. Its nutrient-rich, silicone-free formula helps repair and protect compromised strands, making it ideal for bleached, color-treated, or chemically relaxed hair.

How can one jar of Hair Pudding replace my entire multi-product routine?

It’s a 3-in-1 hero:

·   Leave-in conditioner to hydrate and detangle

·   Styling cream to define texture and control frizz

·   Finishing oil to seal, soften, and protect

One jar replaces the need for separate leave-ins, serums, and oils — simplifying your shelf and your routine.

What's the difference between the three rituals - can I do them all in one day?

Mai Nami was designed for three simple rituals to match your mood and schedule:

Spa Mode: A luxurious, deep treatment for self-care days

Leave-In Ritual: Quick styling and nourishment post-wash

Post-Styling Ritual: On-the-go touch-ups and frizz control


You can do them all in a single day or choose one — they’re adaptable and non-overloading, giving your hair what it needs, when it needs it.

Orders, Shipping & Returns

Where can I buy Mai Nami Hair Pudding?

On our website www.mainami.com

Do you ship internationally?

At the moment we are only shipping within the UK.

However, watch this space - international shipping come soon!

How long does shipping usually take?

Orders are processed within 1–2 business days. Estimated delivery times: 2–4 business days

What is your return or exchange policy?

We want you to love your Mai Nami experience. If your product arrives damaged, defective, or if you’re not fully satisfied, contact us at info@mainami.co.uk within 14 days of delivery for a replacement or refund.

·   Products must be unused and in their original packaging.

·   For hygiene reasons, we cannot accept returns of opened products unless there is an issue with quality.

Can I track my order once it ships?

Absolutely. Once your order has been dispatched, you’ll receive an email with a tracking link so you can follow your package every step of the way.

Product arrived damaged?

Send us an email to info@mainami.co.uk.

Community & Lifestyle

What’s the difference between Mai Nami and traditional haircare brands?

Mai Nami is a wellness-first brand. Unlike traditional haircare that focuses only on quick styling results, we:

·   Use food-grade ingredients and avoid silicones, sulfates, parabens, and endocrine disruptors.

·   Simplify your routine: one product replaces three, turning haircare into an intentional ritual.

·   Prioritize long-term health: Hair Pudding nourishes, strengthens, and “trains” your hair’s texture over time, so it looks better naturally.

How can I join the Mai Nami community or stay updated?

Join our newsletter to get early access to launches, tutorials, and exclusive offers. Follow us on Instagram and TikTok for styling inspiration, behind-the-scenes content, and to connect with like-minded haircare lovers.

Can I share my Hair Pudding results on social media?

Absolutely! We love seeing your results. Tag us at @mainamiwave to be featured on our channels. Your stories inspire others and help us grow our community. Your stories bring our philosophy to life, one jar at a time.